Meet the Team
A mixture of curiosity-driven professionals and tech pioneers, we’re pushing the boundaries of retail communication
CEO
Previously the UK and Ireland Country Manager at Wildix, Ian’s team was the first to dream up x‑hoppers after uncovering a retail client’s unique communication needs. Ian now sets the direction for x‑hoppers globally, leading the team with his sharp wit and enviable skills backed by 30 years of industry experience.
CTO
Another early x‑hoppers architect, Graham is savvy in all things tech, drawing on his nearly 20 years of experience in IT and telecommunications to ensure x‑hoppers continues to meet the evolving needs of retailers today and in the future.
CMO
Sylvia is a B2B marketer based in Italy who has worked across Italian, German and English-speaking markets. As CMO, she oversees the global marketing strategy and team, sharing hard-won insights with staff, partners and customers alike.
Sales
Retail Account Executive
Passionate about innovation and new technologies, Pablo has spent the last few years helping retailers around the world improve their security through the use of AI. He prides himself on providing the best solutions to tackle one of the greatest challenges in the sector — shrinkage.
Enterprise Account Executive
A sales leader with over 20 years of sales and account management experience, Geoff is passionate about solving retailers’ specific business needs. His no-nonsense, laid-back approach quickly gets him to the heart of matters, building trust with customers and colleagues.
Enterprise Account Executive
Brett has worked in sales and technology for over 20 years. With his extensive knowledge and experience in the retail sector, Brett expertly works with our clients to enhance their business, improving the overall experience for customers and employees.
Enterprise Account Executive
With over 11 years in the technology sector, Tom has spent the past five years sharing his knowledge with the retail industry, delivering tailored solutions that address the unique challenges retailers face in today’s dynamic market.
Marketing
Marketing Event Specialist — Americas
Based in Dallas, TX, Sandra is a B2B marketer managing our events and strategy in the Americas region. With over 10 years of marketing experience, she is passionate about creating dynamic customer experiences through innovative technologies.
Marketing Event Specialist — UK & EMEA
A B2B marketer with over 10 years of experience, Corinna manages our events across the EMEA region. When she isn’t on the road or collaborating with sales and marketing, you’ll find her spending time with her family, walking the dog or continuously rearranging the furniture.
Marketing Assistant & Database Specialist
Armed with an MBA and five years of hands‑on experience, Lisa juggles database handling, campaigns and lead management with grace and a keen eye for detail. Supporting the CMO, she ensures our marketing activities run as smoothly as possible.
Content Strategist
Pennsylvanian-born and UK-based, Kathryn is a copywriter and content strategist who uses her nearly decade of retail experience to create content that inspires and drives innovation in the shopping experience.
