February 17, 2025
Recognized for Driving Positive Change Through AI and Empowering Retail Frontline Workers
February 17, 2025 — Tallinn, Estonia — x‑hoppers, a leader in AI‑powered retail communication, has been awarded Gold in the ‘Tech for Good‘ category at the 2025 Merit Awards for Telecom. This honor recognizes x‑hoppers’ commitment to leveraging technology for positive societal impact, empowering frontline workers, reducing retail crime and transforming customer experiences.
We believe technology should make a meaningful difference in people's lives. This award reflects our mission to use AI not only to solve business challenges but also to protect store teams, reduce theft, and create safer, more connected retail environments.
Ian Rowan
CEO, x‑hoppers
The Merit Awards for Telecom celebrate outstanding companies, products and individuals shaping the future of telecommunications. The winners were selected based on their ability to drive meaningful advancements in telecommunications, from 5G and IoT solutions to security and emerging technologies.
x‑hoppers exemplifies Tech for Good by using AI to solve real-world retail challenges, empowering frontline workers, enhancing safety and improving customer experiences. Its proprietary AIVA (AI Video Alerts) technology integrates with CCTV to detect theft in real-time, reducing shrink by up to 60% while keeping colleagues safe. Smart call points and gesture recognition ensure customers receive prompt assistance, lowering cart abandonment rates. With hands-free wireless headsets and real-time insights, store teams stay connected and efficient, fostering a safer, smarter and more inclusive retail environment.
These awards celebrate the innovative efforts to use technology as a force for positive change, bridging communication gaps and creating more inclusive, connected communities worldwide. x‑hoppers' dedication to advancing solutions that benefit society exemplifies the true spirit of innovation in the telecom industry.
Marie Zander
Executive Director, Merit Awards
x-hoppers has been lauded for helping retailers drive measurable impact, as seen with Tenby Stores in the U.K., where Store Director Fiona Malone reported a significant reduction in shrinkage from £26,000 annually since adopting the platform, alongside a safer and more connected team environment.
About x-hoppers
x‑hoppers is a comprehensive retail communication solution designed to enhance customer experiences and streamline in‑store operations. Launched in the U.K., U.S., and France in 2024, x‑hoppers is set to expand across Europe in 2025, bringing its innovative solutions to even more retailers. Powered by Wildix, a leader in Unified Communications as a Service (UCaaS) with 20 years of industry expertise, x‑hoppers integrates wireless headsets, AI‑driven features and gesture recognition technology within a unified platform. With over 250 integrations, x‑hoppers enables store teams to collaborate seamlessly, detect and prevent theft and deliver personalized service that builds loyalty and improves efficiency.
Media Contact
- Deliah Mathieu, Communications Specialist, Wildix
- deliah.mathieu@wildix.com
- +1 949-241-0260
